How the Blue Jays' World Series Journey Boosts Rogers' Financial Future: A Deep Dive into Value and Opportunity

How the Blue Jays’ World Series Run Could Ultimately Pay Off for Rogers Communications

By Garry Marr
Published November 7, 2025

The Blue Jays nearly ended a long drought. They battled in a thrilling seven‐game World Series against the Los Angeles Dodgers last weekend. They lost Game 7. Still, the team’s spark lifts more than just its record. Rogers Communications Inc.—Canada’s largest telecom firm and team owner—may see big financial gains. Rogers now eyes moves in its sports business portfolio.

Blue Jays’ Playoff Run and Its Broader Significance

The Blue Jays moved close to a World Series win. Their play excited fans in Toronto and all over Canada. They lost Game 7, yet their effort sparked a fresh wave of interest. Fans now feel energized and loyal. This energy may boost the value of Rogers’ sports assets.

Rogers executives keep close watch on the team’s progress. They plan to spin off sports assets into a separate public company. The extra visibility, raised ticket sales, and more merchandise can add value to their portfolio. This boost may help Rogers’ bottom line.

Rogers’ Sports Assets: Valuation and Strategy

Rogers controls two major sports assets in Canada:

A 75 percent stake in Maple Leaf Sports & Entertainment Ltd. (MLSE). MLSE owns the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), and Toronto FC (MLS).
Full ownership of the Toronto Blue Jays (MLB).

Tony Staffieri, Rogers’ CEO, noted that these sports holdings could be worth more than $15 billion—a view backed by independent analysts.

A National Bank of Canada report gives these approximate values:

Toronto Raptors: USD 5.22 billion
Toronto Maple Leafs: USD 4.25 billion
Toronto FC: USD 730 million

The Blue Jays are valued at roughly USD 2.39 billion. Their value rose by five percent last year, even before the playoff run.

Rogers has said it aims to acquire the remaining 25 percent of MLSE from billionaire Larry Tanenbaum’s Kilmer Group. This move should happen in the next 18 months. It may set the stage for a public offering of these sports assets. Institutional and retail investors alike could be drawn to the teams’ strong appeal.

Financial Impact of the Blue Jays’ Playoff Success

Postseason success drives revenue in clear ways. Ticket sales, premium merchandise, high TV ratings, and extra advertising bring more cash. Each of these factors strengthens the Blue Jays’ brand. They also boost Rogers’ ability to monetize the franchise.

Major League Baseball’s revenue-sharing rules for playoff teams break down as follows:

50 percent of Wild Card game receipts
60 percent of the first three Division Series games
60 percent of the first four League Championship Series games
60 percent of the first four World Series games

Extra games from a seven-game series do not enter this sharing. This structure means that longer series can produce significant extra revenue for the team.

It is difficult to pin down the exact revenue the Blue Jays earned. Yet it is clear that deep playoff runs bring strong financial rewards.

What Could a Championship Have Meant?

Would a championship have changed the story? A title would boost brand value even more. Still, simply fielding a competitive team has clear benefits. Fans enjoy the excitement and show more loyalty. Their support leads to higher spending.

Rogers plans to consolidate ownership and even list MLSE and the Blue Jays separately. The teams’ strong performance shows their market appeal. The 2025 playoff run highlighted this potential very well.

Looking Ahead

Rogers now reviews its sports empire with care. The Blue Jays’ playoff run strengthens the idea that owning successful teams is rewarding. Rogers may soon acquire full control of MLSE and explore a public offering of its sports assets. These moves set the stage to capture growing value in Canadian professional sports.

Although the Blue Jays missed the World Series trophy, their 2025 playoff run may prove to be a major win for Rogers Communications and its investors.

Photo Caption: Toronto Blue Jays’ Ernie Clement celebrates with George Springer after scoring on a double by Andrés Giménez during the sixth inning in Game 7 of the 2025 World Series against the Los Angeles Dodgers in Toronto. (Photo: AP/Brynn Anderson)

This article is based on reporting from the Financial Post and insights from industry valuations and corporate disclosures as of November 2025.

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