Rising Sip: How Inflation Pushes the Price of the U.S. Open’s Honey Deuce Cocktail Above the Rest

Honey Deuce: How the U.S. Open’s Signature Cocktail Price Compares to Inflation

At the U.S. Open in New York, tennis fans crave a famous drink: the Honey Deuce. Its vodka base mixes with small honeydew pieces that clap like tennis balls. This cocktail ties with the match and cheer of a two-week event.

Rising Prices Amid Inflation Trends

Today, the drink costs $23. In 2015, it sold for $15—a change of 50% when you compare the two prices. The price held last year but had six jumps since 2012. CNBC checked the drink’s change with the overall cost rise tracked by the CPI.

From August 2015 to July 2025, the CPI climbed by about 36%. At the same time, the Honey Deuce price grew by about 53%. If it had moved with the general cost, you would find it at about $20.33 now. That is roughly $2.67 less than its current cost.

Outpacing Inflation and Other Alcoholic Beverages

This drink’s price grew more than that of other drinks served outside homes in U.S. cities, which went up by nearly 34% in ten years. The closer cost rise shows the Honey Deuce now stands higher than many of its drink mates.

The Impact on U.S. Open Revenue

Even at $23, the drink stays a crowd favorite. In 2024, fans bought over 550,000 Honey Deuce cocktails. Those sales brought in close to $13 million, as NBC New York reports. The U.S. Tennis Association did not share words about its pricing when asked.

Consumer Behavior in the Era of “Funflation”

The higher cost shows that many now pay extra for a unique fun time. Many watch prices again even as overall inflation slowed after COVID-19. They still choose travel, concerts, and live sports for a special day out.

Summary

Honey Deuce price in 2015: $15
Current Honey Deuce price: $23
Price increase since 2015: ~53%
Broader inflation (CPI) increase since 2015: ~36%
Alcoholic beverages price increase outside home: ~34%
Yearly Honey Deuce sales at U.S. Open: 550,000+
Revenue from Honey Deuce sales in 2024: Nearly $13 million

As the U.S. Open draws fans to New York, the Honey Deuce stands with the event. Its price change shows how inflation and the pull of unique moments shape spending at big sports shows.

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